Last Updated: January 1, 2020
Our Policy covers how and why we collect, use, protect, and share your personal information on our websites where this Policy is posted. Our Policy focuses on personal information – information that identifies you or reasonably can be linked to information that identifies you. For example, when you place an order online, we collect personal information, such as name, address, phone number, and credit or debit card information.
We require our associates, business partners, and service providers who manage your personal information to do so properly and in accordance with our policies.
What Information Do We Collect
We may collect the following categories of personal information. Not all categories may be collected about every individual:
How Do We Collect Information
We collect information from you in two ways: (1) information we receive from you and (2) information we receive from others. Information we receive from you includes: i) information you actively share with us, such as when you create an account online with us, and ii)information you provide us passively through technology, such as through a cookie placed on your computer when you visit our websites. We also receive information from other sources to help us supplement our records, improve the personalization of our service to you, and detect fraud. Our goal is to limit the information we collect to the information needed to support our business.
We collect information to deliver the products and services you request and to help improve your shopping experience. We collect information from you in a variety of ways when you interact with our website.
You actively share information with us in various ways. For example, you share information when you:
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment information.
You also passively provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps our websites and mobile services work correctly and supports our customer marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services. Here are some examples:
We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services and marketing to you, and prevent or detect fraud. We collect personal information from consumer reporting agencies in conjunction with products or services that involve financial risk to us, such as transactions in which we may extend you financing.
We use your personal information to provide you products and services, such as to fulfill your orders or to help us personalize our services and marketing to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions.
Some examples include:
To do this, we combine personal and non-personal information, collected online and offline, including information from third party sources. We also transfer or share your personal information within our corporate family of companies for these purposes, as permitted by law.
All of the categories of personal information that we collect have been shared with other companies, including those within our corporate family, for a business purpose. We will not sell or rent your personal information for monetary consideration. We may share your personal information in limited circumstances, such as to conduct our business, for other companies to offer you and administer your use of co-branded products, in the event all or a part of our business is merged, sold or reorganized, when legally required, as described below, or with your consent.
We will not share your personal information outside of our corporate family of companies, except in the following circumstances:
We share personal information about you with service providers that help with our business activities, including shipping vendors, billing and refund vendors, payment card processors, marketing and advertising vendors, and companies that help us improve our products and services. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers maintain facilities.
Legal Requirements and Protection of Our Company and Others
We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of our customers, our associates, or other persons. Examples include:
In the event that all or a part of our business is merged, sold or reorganized (including transfers made as a part of insolvency or bankruptcy proceedings), personal information about you could be shared with the successor business. We will use reasonable measures to help ensure that any successor treats your information in accordance with this Policy.
Advertising Related Activities
We may share aggregated or pseudonymous information (pseudonymous information includes things like: device identifier, type of device, IP addresses, cookies and other information associated with your browsing and app usage) with other companies, such as publishers, advertisers, measurement analytics providers, and others. We do not share information that directly identifies you (information such as name or email address) with these companies.
With Your Consent
In circumstances other than those described above, we will ask for your affirmative consent before we share your personal information outside of our corporate family of companies.
When we are sending marketing communications to you, we use the following standards:
You can provide us with your marketing preferences by e-mailing
If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your marketing preferences to be processed. It may take up to ten days to process your requests related to email and up to 30 days to process your requests related to telephone calls, text messages, app notification, and sharing information with your consent. Please note that postal mailings are often prepared many weeks in advance, and you may continue to receive mail for six to ten weeks.
Please know that, even if you opted out of receiving marketing communications from us, we may still contact you for transactional or informational purposes. Some examples are contacts for customer service, product information, service or reminder notices, customer surveys, or recalls. We may also need to contact you with questions or information regarding your order.
We take reasonable steps to keep your personal information accurate and complete. We also provide you with various ways to access or update your personal information, including contact and account information. These include:
If you are a California resident, please refer to the “What Are Your California Privacy Rights?” section for additional information on your rights under the California Consumer Privacy Act.
We recognize the importance of maintaining the security of our customers’ personal information.
When you are shopping on our website, we use reasonable security measures, including physical, administrative, and technical safeguards to protect your personal information. These measures may include physical and technical security access controls or other safeguards, information security technologies and policies, procedures to help ensure the appropriate disposal of information, and training programs. To learn more about measures you can take to protect the security of your personal information, please click here.
Our websites and mobile services are intended for a general audience and are not directed to children.
We recognize the importance of protecting children's online privacy. In order to protect the privacy of children, our websites and mobile services do not knowingly collect personal information from children under the age of 13 unless we have prior parental consent or as permitted by law. Please Contact Us if you believe we may have collected information from your child through our websites or mobile services, and we will work to delete it.
Contact our Privacy Office with any questions or comments about this Policy or about how we handle your personal information.
The Privacy Office’s address is:
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
e-mail us: email@example.com
If you are a California resident, you can make certain requests regarding your personal information. We will fulfill each of these requests to the extent required by law.
More information on each of these requests is below.
You can ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to personal information we collected about you in the previous 12 months.
We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Please know, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require usage of your personal information to function.
To exercise the California privacy rights described above, please click “Request My Personal Information” at the bottom of our home page or call 1-888-898-2892.
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties for their direct marketing purposes during the calendar year immediately preceding the request. To request a list of third parties to whom we may share personal information for their marketing purposes and the categories of information we may disclose, please mail your request to the address listed below:
Mail: Corporate Privacy
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
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